Skincare and cleaning brand al.ive up for sale, targeting $25m+ deal
Twin sisters Alisa and Lysandra Fraser have begun a sale process for their skincare and cleaning brand al.ive. The Adelaide-based business is generating around A$30 million in sales and A$4 million in EBITDA, with the founders targeting a minimum A$25 million price tag.
Transaction snapshot
Deal value: Founders seeking at least A$25 million at auction. No binding offers disclosed.
Deal multiples: Implied approximately 6.3 times EBITDA and 0.8 times revenue at the A$25 million ask, based on A$4 million EBITDA and A$30 million in sales.
Investors: N/A. Buyer universe not disclosed, though private equity has been active in Australian skincare (see below).
The Fraser sisters won Nine Network's renovation show The Block in 2013 before establishing an interior design consultancy in 2014. They launched al.ive body and al.ive skin in 2020, positioning the range as high-end personal care. According to ASIC records, the twins own the business in equal shares.
The brand's pitch centres on co-ordinated, display-worthy home products — refillable hand soap bottles in the kitchen that match the palette around the bathroom sink. The range spans home fragrances, skincare and baby products. Roughly half of sales come from online channels, with the balance through wholesale agreements with retailers including Myer and Bed Bath N' Table.
Private equity interest in the category has been sustained. Alium Capital bought into York St Brands, whose portfolio includes tbh Skincare and Boost Lab. New York-based Aria Growth Partners took a minority stake in sunscreen brand Ultra Violette in 2024; the effectiveness of Ultra Violette's products has since come under scrutiny following Choice's allegations that it misled customers on sun protection claims.
Trade activity has also been strong. L'Oreal paid A$3.7 billion for Aesop. Japan's Kao Corporation paid A$450 million for tanning specialist Bondi Sands. Adore Beauty acquired wellness and skincare brand Ikou.
